In Formulation
ChromaVeil™ shields every dye molecule from UV and water.
Colour Care Shampoo
In formulation — price confirmed on launch
250 ml
Formulated around Croda's ChromaVeil™ (Quaternium-95 and Propanediol): an invisible veil that wraps freshly-coloured fibre and deflects the UV that bleaches it. Sulphate-free so the cuticle never gets forced open.
In Formulation
This formula is still in the lab. Browse the gallery above, leave your email, and you'll be first to know the moment it launches.
The Complete Regimen
Complete the ritual
Field Notes